What is National Beer Day? How The Holiday Came to Be and How Bar Owners Can Celebrate

A group of friends toasting to National Beer Day

April 7th is National Beer Day! This is a big day for beer enthusiasts across the U.S. and a great opportunity for bars to bring in patrons for a nice cold pint in celebration. If you’re not aware of the history of National Beer Day, you may be wondering: why April 7th? The answer takes us all the way back to the 1930s.

History of National Beer Day

During the 13-year-long Prohibition era in the United States, the production, transportation, and sale of ‘intoxicating liquors’ were deemed illegal with the ratification of the 18th Amendment. However, the term ‘intoxicating liquors’ was never defined by law, and as a result, all alcoholic beverages were made illegal.

The American public was not very fond of giving up their beloved brews and spirits. Throughout the 1920s and into the early 1930s, alcohol smuggling and underground speakeasies thrived as the federal government struggled to enforce the new laws. Witnessing the mounting tension surrounding alcohol in the country, the 1932 Democratic presidential nominee, Franklin Delano Roosevelt, began calling for a repeal of the 18th Amendment.

After his inauguration, President Roosevelt signed the Cullen-Harrison Act, which raised the threshold for alcohol content in beverages enough to accommodate beer production. On April 7, 1933, this law came into effect, and beer was effectively made legal again in the United States.

However, National Beer Day did not become a celebrated holiday until 2009. After some friends in Richmond, Virginia, declared April 7 as National Beer Day in honor of the Cullen-Harrison Act coming into effect, breweries around the country began to notice this trending “holiday.” Now, National Beer Day has trended on social media each year since, and the holiday is celebrated across the country.

How to Celebrate and Promote National Beer Day

For business owners in the beverage industry, National Beer Day offers a prime opportunity to connect with customers and boost sales. Here are some creative ways to capitalize on this hoppy holiday:

Special Beer Tastings: Host a tasting event featuring a variety of craft brews or specialty beers. Allow customers to explore different flavors and styles, enticing them to indulge in your full beer menu.

Beer Pairing Menu: Collaborate with local food vendors or restaurants to curate a beer pairing menu. Showcase how specific beers enhance the flavors of complementary dishes, offering a unique culinary experience.

Promotional Deals: Attract customers with enticing discounts or promotions on draft beer or beer flights. Leverage social media and email marketing to spread the word about your National Beer Day specials and draw in a broader audience.

Live Music or Entertainment: Keep the party going with live performances, trivia nights, or beer-themed games. Offering activities or entertainment is a great way to get customers in the door and excited for the beer holiday.

Remember, National Beer Day isn’t just about selling beer—it’s about celebrating the rich tapestry of brewing culture and fostering camaraderie among enthusiasts. By embracing these ideas, you can create an unforgettable experience for your customers, making your bar the ultimate destination for National Beer Day. Cheers to beers!

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